![]() ![]() From this software, you can answer complex questions that would be cumbersome to answer through a spreadsheet.įor example, you can identify a pattern of decreased sales of a product with a change in your marketing spend. Get enhanced business intelligence with SegmentĪ business intelligence tool is software that provides an interface to your data, giving you the ability to model, analyze, and report on disparate data easily.īusiness intelligence software combines all your business data from your SaaS product, Google Analytics, CRM, and data warehouses - really, anywhere you collect data. Review the best business intelligence tools in 2021 With a business intelligence (BI) tool, you can finally put all that data to use.Ĥ questions to ask before choosing a business intelligence tool ![]() Using the data you have will give you an advantage against your competitors. ![]() Why? It’s hard to access and merge related data that exists across all our databases. (preferably with a customer data platform like Segment)Īs much data as we have about our customers, though, we often utilize only a small percentage of it. You already capture tons of data from your customers - from your website, emails, social media, and more. ![]()
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